Sex Therapy
Hypnotherapy & Sex Therapy
What Is Sex Therapy?
Sex therapy is a form of professional counselling that helps individuals and couples address emotional, psychological, and physical challenges related to sexual health, intimacy, and relationship dynamics. A certified sex therapist or holistic sex coach provides a safe, non-judgmental space to explore concerns around sexual desire, dysfunction, communication, and identity.
Sex therapy is not only for those with diagnosed disorders—it’s for anyone looking to enhance sexual connection, heal past trauma, or build a healthier relationship with their own sexuality.
Who Needs Sex Therapy?
Sex therapy is for individuals and couples of all sexual orientations, gender identities, and relationship types who want to improve their intimate lives.
You may benefit from sex therapy if you’re experiencing:
- Low sexual desire or mismatched libidos
- Erectile dysfunction or premature ejaculation
- Painful intercourse (vaginismus, dyspareunia)
- Orgasm difficulties
- Performance anxiety or body image issues
- Intimacy or communication challenges in relationships
- Sexual shame, trauma, or cultural/religious guilt
- LGBTQIA+ specific concerns or identity struggles
Often, outdated belief systems and subconscious emotional blocks create patterns that affect our sexual self-esteem. Through integrative sex therapy, these beliefs can be gently uncovered and reframed.
How Sex Therapy / Sex Enhancement Can Help
As a holistic sex therapist in Sandton, I guide you to explore your thoughts, emotions, behaviours, and beliefs around intimacy and sexuality.
In our sessions, you will:
- Develop a deeper understanding of your sexual self
- Identify emotional and cognitive blocks to intimacy
- Learn communication tools to enhance connection with a partner
- Discover safe ways to explore desires, preferences, and boundaries
- Begin to reprogram unhelpful patterns using Hypnotherapy & NLP
My approach blends modern sex therapy techniques with holistic healing tools to help you feel empowered in your body and mind. Whether you’re struggling with dysfunction or seeking a more fulfilling sex life, our work together can spark transformation.
The role of a life coach
- Encouraging you to talk openly about sex
- Enhancing your sexual vision
- Learning what sex means to you
- Developing your communication skills
- Improving sensuality
- Working towards the understanding that conflict is growth
- Helping couples stay together
- Enabling body awareness to understand how it works
- Encouraging and improving confidence
Most importantly, our sessions give you a confidential space for you to explore and understand your own blueprint for relationships, love, and sex.
Pride Therapy: LGBTQIA+ Affirmative Sex Therapy
Pride therapy offers a supportive and affirming space for those in the LGBTQIA+ community to explore their identity, relationships, and intimacy without fear of stigma.
Challenges we address include:
Navigating gender and sexual identity
Healing from shame, rejection, or internalised homophobia
Exploring non-traditional relationship dynamics (e.g., polyamory)
Managing anxiety, depression, or low self-worth due to societal pressures
Reconnecting with desire and emotional intimacy
We are all wired for love, pleasure, and connection. Your identity is valid, and you deserve relationships—and a sex life—that honour your full self.
Hypnotherapy & NLP will Change Your Life For The Better
By incorporating Hypnotherapy and Neuro-Linguistic Programming (NLP) into your sexual healing journey, we access the unconscious mind to:
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Release deep-rooted blocks or trauma
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Replace limiting beliefs with empowering truths
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Enhance confidence, pleasure, and emotional safety
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Reignite passion and intimacy in your relationships
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Shift negative patterns into life-affirming behaviours
Whether you’re healing from the past or exploring new aspects of your identity, these techniques help unlock profound transformation.
Ready to Feel Empowered in Your Body & Relationships?
Let’s rewrite your story—together.
Book your confidential sex therapy session today.
Client Reviews
Suvana Natalie
3 weeks ago
Sought assistance from Dr due to issues other than a sleeping disorder in February 2026. Dr decided to 'treat' my sleeping patterns so that I go into a deep sleep whenever I want to sleep without me reporting any issues of this nature. Ever since then, I am unable to go into a deep sleep whether it is day or night and it's been 8 months now. When I approached him months ago regarding this issue he caused, he wanted me to attend more sessions instead of fixing the issue he created.
Katerina Skoumph
3 months ago
Very professional! Highly recommended!
Main Fenice Media
5 months ago
A huge congratulations to Dr Souglides on his well-deserved recognition at the Prestige Awards. It is always inspiring to see true dedication, expertise, and passion acknowledged at such a high level.
Dr Souglides has clearly demonstrated outstanding commitment to his field, he's compassion and ability to put clients at ease has made him a standout in his field. This award is a reflection of the hard work, professionalism, and care that goes into everything he does.
Congratulations again to Dr John!
Spiro Nicolaou
1 year ago
Dear Dr John,
Thank you for my transformation journey you are specialist empowered me and my life. Your online services.highly recommend.
Response from the owner
Hi Spiro,
Thank you for your review, much appreciated. Am proud of you making your breakthrough, thank you for allowing me to work with you. Congrats on your new beginnings, your new journey of self-empowerment has already begun, you did it.1 year ago
Murat Aydogan
1 year ago
I am truly grateful to Dr. John for assisting me with the difficult challenges I faced; I can now find humor in life.
Response from the owner
Hi Murat,
Many thanks for your review we appreciate your feedback, wonderful you are doing amazing. We will make sure we forward your feedback to Dr John.
Best wishes
Admin1 year ago
Annette Joubert
1 year ago
Dr John instantly made me feel comfortable and safe. The safe space to trust him with my hypnotherapy was extremely important to me and I felt that during every session with him. I found him to be empathetic and non- judgemental. Extremely professional and respectful of my emotional outbursts. In my four sessions with him I have definitely felt a shift in my perspective on life, able to manage my triggers when certain buttons were pushed, to forgive myself and let go of negative past emotions. My sleep has improved considerably. I am now sleeping through the night with one toilet break. My energy level is so much better throughout the day because of this. I feel like my mind is at rest. My hot flushes have also reduced considerably.
It is amazing feeling more empowered to control my reactions and cravings.
I can’t wait for our last session. Thank you John. Your sessions have been an absolute game changer and worth every cent.
Response from the owner
Hi Annette,
Thank you for your review, allowing me to work with you, moving forward to achieving your goals and successes. Looking forward to the next phase. From my heart to yours. 1 year ago
Gabbi jones
2 years ago
My daughter was struggling with debilitating anxiety, and after only two sessions, she has become the happy, friendly person she once was! Highly recommend Dr John!
Response from the owner
Hi Gabbi,
Thank you for your review and feedback. Much appreciated 2 years ago
M F
3 years ago
Dr John is absolutely amazing. He goes above and beyond what you would expect in order to help you achieve your goals. It has been an absolute privilege to be able to work with him. Highly recommend his services.
Response from the owner
Hi Maddalena,
Thank you for your review, much appreciated. Wishing you all the very best for your journey. From my heart to yours.3 years ago
Gabrielle Dos Santos
3 years ago
Dr John is awesome- great way to take a step back and see life with a new perspective. In the sessions Dr John makes the sessions very comfortable. Highly recommendable
Response from the owner
Hi Gaby,
Thank you for your review, much appreciated. Wishing you all the very best for future.3 years ago
Alicia Bornman
3 years ago
Thank you for giving me my life back and for always listening when i thought no one did.
If you are going through anything please make use of Dr John , you won't regret it . I will continue my journey but i feel so much better already when i thought there was no Hope this gave me my hope back in life!
Response from the owner
Hi Alicia,
Thank you for your review, wonderful to receive. Life is about living life to the fullest and reaping the successes. You have done so wonderfully well am very proud of you. Thank you for allowing this journey to unfold and achieve your goals. Wishing you all the very best, the exciting start to all your wonderful beginnings. 3 years ago
Millicent Gaetsosiwe
3 years ago
Dr John's methods are unique and I saw an improvement and growth in myself from the 1st session. It has been an extremely enlightening experience
Response from the owner
Hi Millicent,
Many thanks for your review. Wishing you all the very best for journey going forward. Thank you for allowing the process to unfold. Gratitude and blessings. 3 years ago
Ceri Grenfell
3 years ago
Dr Souglides is one of the best therapist I have been to, his knowledge and compassion are by far the best I have experienced. I have been to many Dr’s and the approach of Hypnotherapy was my last resort and by far the best resort I took. Thank you to Dr Souglides for all my sessions and for getting me on the right track in my life and the happiest I have ever been.
Response from the owner
Hi Ceri-Leigh,
Many thanks for your review. Thank you for allowing this wonderful process to unfold and achieve your goals, well done, so very proud of you. From my heart to yours.3 years ago
Taryn Macintosh
3 years ago
I have been blessed to know Dr Souglides for a number of years now. Dr Souglides has assisted me in many phases of my life and has guided me through some of my most challenging experiences and choices. I cannot recommend Dr Souglides enough - his patience, wisdom and the manner in which he conducts his hypnotherapy is life changing. Thank you Dr Souglides for all that you do and all that you are.
Response from the owner
Hi Taryn,
Thank you for allowing me to journey with you to achieve your goals and successes, so proud of you. Wishing you all the very best on the new chapter in your life. From my heart to yours, blessings and gratitude.3 years ago
Dr GC Macintosh
3 years ago
Dr. John Souglides is a phenomenal hypnosis practitioner. I am fortunate to know him for over 20 years. He is a highly skilled and qualified hypnotherapist, life coach and mentor.His skills, knowledge and application within each therapy session is unique and specific to every individual client. He is kind, compassionate and caring with all clients. He works with the utmost integrity, honour and love for his work and his clients. I whole-hearted recommend him to anyone seeking help physically, mentally and spiritually. Thank you for all the wonderful work you do for everyone.
Response from the owner
Hi Dr Macintosh,
Thank you for your words and comment, much appreciated. The journey has been wonderful, productive and special in achieving your successes. Wishing you all the very best for the future and new ventures, take care.3 years ago
Cheryl Redelinghuys
3 years ago
I have been very fortunate to have known Dr John for a good number of years and have had the privilege of benefitting from his incredible expertise in his field when it was required, with great results!
I recently went back to him with a matter that seemed to be insurmountable to me and after only one session, this was broken down in simple terms to something quite manageable, with the correct mindset and tools, which Dr John willingly equips one with.
I have been back for clarity in certain areas which Dr John unselfishly and patiently gave in detail, so that I feel empowered to move on in a positive manner independently
I have recommended Dr John to others, without hesitation, who could benefit from time with him
It really is quite remarkable how Dr John can empathise with any individual on all levels and with his perception break down any problem one would feel overwhelmed by
Highly recommended for self empowerment, peace as well as clarity of mind in order to move forward in a positive manner
Response from the owner
Hi Cheryl,
Many thanks for your review. Thank you for taking the opportunity to work together to resolve what you came to see me about. I love seeing the results unfold. I am passionate to utilise my decades of experience for those coming to me to achieve their goal in a faster time than anticipated. I am so pleased your new journey has begun and the adventure of life has emerged.
Congratulations on your success, I look forward to hearing more unfolding for you. Wishing you all the very best on your new ventures. From my heart to yours.3 years ago
Stephanie Heagney
4 years ago
Dr John makes you feel so safe as he uses techniques to help you achieve your goals. Highly recommend!!!
Response from the owner
Hi Stef,
Thank you for your review, much appreciated. Wishing you all the very best on your future. Thank you for allowing me to walk this journey with you, so proud of you, well done.4 years ago
Kelisha Naidoo
5 years ago
Dr. John is simply incredible! He is so thorough, his sessions are personalized and you leave every session feeling a new zest for life. His work is truly remarkable and such a blessing! Thank you for giving me a new and fresh start in life.
I feel free from my past traumas and stresses and a sense of determination and confidence that I lacked for most of my life, before this. I feel and see the difference in the way I interact with others and how I face life's challenges with a new sense of courage.
The healing and growth that comes from his hypnotherapy is amazing! Thank you thank you Dr. John!